Brien McDaniel, director of communications at FXCollaborative, can summarize his job in two words: organized chaos. A growing part of McDaniel’s role involves promoting the New York-based architectural design firm’s newest name and identity.
Read MoreWhen the original creators of PSM.show (a podcast for professional services marketers) decided to move on, they passed the baton to Josh Miles, co-founder of branding agency MilesHerndon and David Lecours, principal of LecoursDesign.
Read MoreVisiting the “About” section of a company’s website can feel like a journey to a dense jungle. Far too often, a simple declarative statement of purpose is nowhere to be found.
Read MoreChristopher Parsons came to the architectural profession after he lost his job in the dot-com implosion of the early 2000s. He launched Knowledge Architecture in 2009 and the annual KA Connect conference a year later. Nearly 100 A/E/C firms currently use Synthesis, the company's social intranet software.
Read MoreAfter 32 years with the Belleville News-Democrat — where he covered everything from St. Louis Cardinals World Series victories to the St. Louis Rams’ Greatest Show on Turf — Norm Sanders left his job as a sports writer and signed on as a senior writer at McCarthy Holdings, Inc.
Read MoreMore than a century before the term public relations entered the lexicon, Benjamin Franklin penned one of the most concise PR manifestos ever: “Either write something worth reading or do something worth writing about.” This Tweet-worthy phrase encapsulates the primary goals of every PR professional.
Read MoreConventional marketing wisdom would scoff at the notion of viewing competitors as anything more than a threat and a nuisance. But these are not conventional times. Twitter, Facebook and Snapchat aren’t conventional marketing channels. And customers are starting to behave like unconventional buyers.
Read MoreMarjanne Pearson, founder of Talentstar, Inc. is one of the foremost recruiters and business strategy consultants serving the architecture and design professions. She recalls many inflection points throughout her storied career, including her willingness to embrace change and emerging technologies.
Read More
For companies in mature, highly competitive industries, one of the greatest marketing challenges is how to differentiate themselves from other firms with similar credentials. Here are a few ideas to consider when writing case studies and project descriptions.
Read MoreFrom age 11, Kimberly Dowdell has had a passion for improving the quality of life in her hometown as an architect. She recently joined Century Partners, an entrepreneurial firm focused on revitalizing residential housing developments through grassroots community outreach and creative place-making.
Read More
Brad Feinknopf is one of the most talented and accomplished architectural photographers around, but he didn’t initially plan to shoot the world’s most beautiful buildings. He wanted to help create them.
Read MoreCommunications is a competitive, demanding vocation that requires talent, determination and a unique skill set. James Kent, chief marketing and communications officer at Thornton Tomasetti in New York, offers a few tips for those who are seeking to enter the field.
Read MoreAs Director of Experiential Graphic Design at IA Interior Architects in Chicago, Julie Maggos blends architecture, interiors, industrial design and 3D thinking with her formal training in 2D graphics. She works with a wide variety of clients and materials to create dynamic work environments.
Read MoreIn the spirit of helping my fellow PR practitioners and raising the bar for the profession, I’d like to pass along several pieces of practical advice. All of these nuggets are inspired by recent interactions with publicists who chose to do the polar opposite.
Read MoreMaribel Castillo, director of corporate communications at T.Y. Lin International in San Francisco, recently took some time out of her busy schedule to share five dos and don’ts for a successful marketing initiative.
Read MoreStories are such a great way to create depth and sympathy for your brand. And even more importantly, they’re a super powerful way to build trust from a modern audience that can smell BS a mile away.
Read MoreSeveral times a week, I receive mail from a guy I've never met. Probably never will meet. Yet he still feels compelled to correspond with me, sending all kinds of letters and forms and prospectuses to demonstrate just how much he cares. And even though I don't know Charles personally, I've entrusted a significant chunk of my retirement savings to him.
Read MoreIn case you hadn’t noticed, the World Wide Web has turned into quite a crowded and confusing place. According to Google CEO Eric Schmidt, we now create as much information every two days as we did from the dawn of civilization up until 2003.
Read MoreA co-worker poked his head in the door of my office the other day.
“There’s a woman on the phone for you from the Pick-Your-Favorite-Charity and she sounds kind of mad.”
Read More