You’re reticent to tell a story – on your blog, in some piece of free content, in a presentation – because you don't consider yourself a storyteller. You understand that the craft of storytelling can have a huge impact on your business. But you’re not a writer (so you tell yourself). You don’t think in terms of flowery language, characterization, description, the deeply felt and meaningful. You think of yourself as a strategist. You’re good at finding ways to move the ball down the field toward a goal.Read More
Oreo, the creme-filled cookie that nourished many a child’s sweet tooth, is continuing to upstage much younger, hipper upstarts through its branding brilliance. The 101-year-old classic brand just launched Wonderfilled, an integrated marketing campaign that engages new fans while nurturing the goodwill of those of us who helped make the cookie a pantry staple.Read More
As a young boy, I could count my home entertainment options on three fingers: ABC, CBS or NBC. Those were the Big Three networks that served up the TV shows I – and most other folks – cared about.Read More
A funny thing happened on the way to crafting a story.I got confused about where to tell it.
The storytelling landscape has grown so darn crowded and fragmented. Seems every time I turn around, there’s another new online storytelling platform being touted.Read More
Who doesn't love a captivating story? Whether it's the profound expressions of a grief-stricken family, the intrigue of a made-up girlfriend, or the scandal of a former hero falling from grace, we just eat ‘em up. Beyond filling the airwaves of our 24-hour news cycle, these tales fuel a profound human need to feel connected with fellow humans. We yearn to share joy, sorrow, triumph, pain and purpose. Stories help give meaning and context to our lives.Read More
When I was a little boy, my favorite stories centered around a clever insect named Philip. Our Philip the Fly anthology included dozens of tales of adventure, heroism and just a little bit of mischief.Read More