Posts in Observations
How a Tradeshow Changed My Perception of Working in Construction

As a writer, Louis Bedigian has attended his fair share of conferences. But it wasn’t until he visited the 2019 Michigan Construction and Design Tradeshow that he actually gained a new perspective of the industry it was designed to support and promote.

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What are the Greatest Challenges Facing A/E/C Firms?

As architecture, engineering and construction firms tally some of their strongest financial results in years, they’re also grappling with the operational challenges of managing and sustaining that growth. Heading into the homestretch of 2018, we asked several A/E/C professionals to share their thoughts on the greatest challenges the industry currently faces.

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Marketing Glitch for Abercrombie & Fitch?

Last week, Abercrombie & Fitch CEO Mike Jeffries reignited some long-standing angst toward his brand after publicly declaring that A&F caters exclusively to individuals who are youngthin and cool (a fact that should be obvious to anyone who steps foot in one of his over-fragranced stores). Actually, the 68-year-old retail chief was merely reinforcing the philosophies he put forth in a 2006 Salon article, which quotes him as saying “A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.”

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Is Content KING or SERVANT?

I recently came across a provocative blog post challenging the notion that content is king (a conviction first put forth by Bill Gates in 1996 that has since become a widely quoted tenet of social networking). Content, argues author Douglas Idugboe, has lost its king status and is now servant to the audience it seeks to reach. With the evolution of the web and social media, he contends, content has become less important than audience in determining digital success.

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