After 20 years working in public relations and advertising, Suzy Wagner launched Brand & Buzz, a boutique Washington, D.C.-based strategic communications consultancy, in 2013. When she and her team aren’t creating campaigns for local, national or global clients, Wagner enjoys “playing tennis badly” and writing children's books.
Read MoreBrien McDaniel, director of communications at FXCollaborative, can summarize his job in two words: organized chaos. A growing part of McDaniel’s role involves promoting the New York-based architectural design firm’s newest name and identity.
Read MoreMore than a century before the term public relations entered the lexicon, Benjamin Franklin penned one of the most concise PR manifestos ever: “Either write something worth reading or do something worth writing about.” This Tweet-worthy phrase encapsulates the primary goals of every PR professional.
Read MoreIn the spirit of helping my fellow PR practitioners and raising the bar for the profession, I’d like to pass along several pieces of practical advice. All of these nuggets are inspired by recent interactions with publicists who chose to do the polar opposite.
Read MoreThis past week, Wendy’s joined a growing list of fast-food establishments whose employees betrayed them through their immature – usually disgusting – antics. In the latest incident, a photo depicts a guy kneeling in front of a Frosty machine to enjoy the frozen dairy dessert “straight from the tap.”
Read MoreSocial media makes it awfully hard to hide behind a logo. It wasn’t that long ago when a company’s faceless icon served as its definitive stamp of approval. Just slap it on a communications piece – press release, fact sheet, official statement – and trust that it adds an air of authenticity to whatever message is being shared with media, customers and the world at large. If necessary, put forth the CEO or official corporate spokesperson to go “on-the-record” with official comments or clarifica
Read MoreThe Olympics are a wonderful testament to the power of story. Captivating examples of courage, heroism and triumph weave memorable tales that inspire the world. It’s hard not to be sucked in by those dramatized stories chronicled by NBC and other media.
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