Many of the best design and construction stories never get told because no one goes looking for them. Those stories start on a jobsite, in an impromptu brainstorm or with the people who use a building every day. And they’re full of details no one else can provide.
Read MoreIn the spirit of helping my fellow PR practitioners and raising the bar for the profession, I’d like to pass along several pieces of practical advice. All of these nuggets are inspired by recent interactions with publicists who chose to do the polar opposite.
Read MoreMost books begin with a series of short warm-up diversions: Preface, Prologue, heart-warming Dedication. Sometimes inspiring, sometimes annoying, these obligatory preambles set the stage for the story that follows. My warm-up diversions demanded a bit more space than the average tale.
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