In the spirit of helping my fellow PR practitioners and raising the bar for the profession, I’d like to pass along several pieces of practical advice. All of these nuggets are inspired by recent interactions with publicists who chose to do the polar opposite.
Read MoreMost books begin with a series of short warm-up diversions: Preface, Prologue, heart-warming Dedication. Sometimes inspiring, sometimes annoying, these obligatory preambles set the stage for the story that follows. My warm-up diversions demanded a bit more space than the average tale.
Read More