This past week, Wendy’s joined a growing list of fast-food establishments whose employees betrayed them through their immature – usually disgusting – antics. In the latest incident, a photo depicts a guy kneeling in front of a Frosty machine to enjoy the frozen dairy dessert “straight from the tap.”Read More
Oreo, the creme-filled cookie that nourished many a child’s sweet tooth, is continuing to upstage much younger, hipper upstarts through its branding brilliance. The 101-year-old classic brand just launched Wonderfilled, an integrated marketing campaign that engages new fans while nurturing the goodwill of those of us who helped make the cookie a pantry staple.Read More
Social media makes it awfully hard to hide behind a logo. It wasn’t that long ago when a company’s faceless icon served as its definitive stamp of approval. Just slap it on a communications piece – press release, fact sheet, official statement – and trust that it adds an air of authenticity to whatever message is being shared with media, customers and the world at large. If necessary, put forth the CEO or official corporate spokesperson to go “on-the-record” with official comments or clarificaRead More
Dear Cynics and Skeptics and Perplexed Ones:
I owe you a big fat apology. And it warrants more than 140 characters.Read More
A funny thing happened on the way to crafting a story.I got confused about where to tell it.
The storytelling landscape has grown so darn crowded and fragmented. Seems every time I turn around, there’s another new online storytelling platform being touted.Read More