Posts in In The News
Look What Lost its Voice: Your Logo

Social media makes it awfully hard to hide behind a logo. It wasn’t that long ago when a company’s faceless icon served as its definitive stamp of approval. Just slap it on a communications piece – press release, fact sheet, official statement – and trust that it adds an air of authenticity to whatever message is being shared with media, customers and the world at large. If necessary, put forth the CEO or official corporate spokesperson to go “on-the-record” with official comments or clarifica

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