Posts tagged Marketing
Marketing Glitch for Abercrombie & Fitch?

Last week, Abercrombie & Fitch CEO Mike Jeffries reignited some long-standing angst toward his brand after publicly declaring that A&F caters exclusively to individuals who are youngthin and cool (a fact that should be obvious to anyone who steps foot in one of his over-fragranced stores). Actually, the 68-year-old retail chief was merely reinforcing the philosophies he put forth in a 2006 Salon article, which quotes him as saying “A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.”

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