Writing & Editing
Plotlines leverages the art and science of storytelling to help businesses articulate important ideas to key audiences. Our writing and editing expertise includes marketing and publicity materials; technical and feature articles; speeches and presentations; and informal social-driven communication. We also offer training and coaching programs to improve the writing skills of individuals and teams.
PR & Media Relations
Drawing on extensive PR experience, Plotlines leverages print, broadcast and digital media platforms to showcase organizational expertise. We are skilled in developing PR plans, producing effective publicity materials and conducting strategic publicity outreach. Our expertise also includes managing sensitive issues and crisis events.
Content Marketing Strategy
We help businesses plan, create, manage and share content. Our expertise includes developing content marketing plans, strategic roadmaps and thought leadership programs to effectively position a firm’s expertise. We also conduct social media audits to assess your organization’s current position and future opportunities within the competitive landscape.
We help organizations capitalize on the growing influence of real-time virtual communities through successful engagement strategies. Our team is skilled at developing social media plans, blogger outreach programs, and training and coaching programs to equip your people for effectively managing the platforms and communities.