For New York Times bestselling author Katherine Center, the global health crisis has upended her typical writing process. Despite the distractions, she finds inspiration in the stories happening around her—and this unique period in history has become a highly creative time for her.
Read MoreVisiting the “About” section of a company’s website can feel like a journey to a dense jungle. Far too often, a simple declarative statement of purpose is nowhere to be found.
Read MoreMore than a century before the term public relations entered the lexicon, Benjamin Franklin penned one of the most concise PR manifestos ever: “Either write something worth reading or do something worth writing about.” This Tweet-worthy phrase encapsulates the primary goals of every PR professional.
Read MoreFor companies in mature, highly competitive industries, one of the greatest marketing challenges is how to differentiate themselves from other firms with similar credentials. Here are a few ideas to consider when writing case studies and project descriptions.
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