Brien McDaniel, director of communications at FXCollaborative, can summarize his job in two words: organized chaos. A growing part of McDaniel’s role involves promoting the New York-based architectural design firm’s newest name and identity.
Read MoreWhen the original creators of PSM.show (a podcast for professional services marketers) decided to move on, they passed the baton to Josh Miles, co-founder of branding agency MilesHerndon and David Lecours, principal of LecoursDesign.
Read MoreVisiting the “About” section of a company’s website can feel like a journey to a dense jungle. Far too often, a simple declarative statement of purpose is nowhere to be found.
Read MoreFor companies in mature, highly competitive industries, one of the greatest marketing challenges is how to differentiate themselves from other firms with similar credentials. Here are a few ideas to consider when writing case studies and project descriptions.
Read MoreStories are such a great way to create depth and sympathy for your brand. And even more importantly, they’re a super powerful way to build trust from a modern audience that can smell BS a mile away.
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