Elevate Your Story.

Embedded within every organization are rich, compelling narratives.

Sharing these stories engages your most valued communities.

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  • Social Engagement
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Talk to Chuck

Me and My Buddy Charles Schwab

Several times a week, I receive mail from a guy I’ve never met. Probably never will meet. Yet he still feels compelled to correspond with me, sending all kinds of letters and forms and prospectuses to demonstrate just how much he cares. The name of my one-way pen pal is Charles Schwab. And even though I don’t […]

Walmart vs. Target

Walmart and Target: Contrasting Experiences

In the past few days, I’ve had the misfortune of visiting my local Walmart and Target stores during peak times. You know the drill…Congested aisles. Cranky shoppers. Frazzled clerks. While neither experience was particularly enjoyable (for me, shopping rarely is), what struck me was the contrasting treatment I received by each of these competing discount […]