Posts in Trends
Don't Doubt the Potential of Your Stories

Who doesn't love a captivating story? Whether it's the profound expressions of a grief-stricken family, the intrigue of a made-up girlfriend, or the scandal of a former hero falling from grace, we just eat ‘em up. Beyond filling the airwaves of our 24-hour news cycle, these tales fuel a profound human need to feel connected with fellow humans. We yearn to share joy, sorrow, triumph, pain and purpose. Stories help give meaning and context to our lives.

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Haunted By Clockfoolery

One of my college roommates concocted a ridiculous rule that forbade him from beginning a study session unless it was the top of the hour. Bob adhered to this mandate with religious fervor, refusing to crack the spine of a book unless the time gods deemed it was OK. If the clock read 8:03, for example, he would be “forced” to wait an entire 57 minutes to try again – and he’d have a mere 60 seconds to jump on the study train.

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Is Content KING or SERVANT?

I recently came across a provocative blog post challenging the notion that content is king (a conviction first put forth by Bill Gates in 1996 that has since become a widely quoted tenet of social networking). Content, argues author Douglas Idugboe, has lost its king status and is now servant to the audience it seeks to reach. With the evolution of the web and social media, he contends, content has become less important than audience in determining digital success.

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