Posts in Trends
Inspiring Women in Construction: Role Models for the Next Generation

Each year, the National Association of Women in Construction hosts Women in Construction Week to raise awareness of the growing impact of females on the industry, and to highlight the breadth of opportunities available to them. In honor of #WICWeek2019 (March 3-9), I reached out to a few clients, colleagues and friends, inviting them to answer the question: “What makes construction a great career option for women?

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What are the Greatest Challenges Facing A/E/C Firms?

As architecture, engineering and construction firms tally some of their strongest financial results in years, they’re also grappling with the operational challenges of managing and sustaining that growth. Heading into the homestretch of 2018, we asked several A/E/C professionals to share their thoughts on the greatest challenges the industry currently faces.

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Me and My Buddy Charles Schwab

Several times a week, I receive mail from a guy I've never met. Probably never will meet. Yet he still feels compelled to correspond with me, sending all kinds of letters and forms and prospectuses to demonstrate just how much he cares. And even though I don't know Charles personally, I've entrusted a significant chunk of my retirement savings to him.

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Storytelling as Strategizing

You’re reticent to tell a story – on your blog, in some piece of free content, in a presentation – because you don't consider yourself a storyteller. You understand that the craft of storytelling can have a huge impact on your business. But you’re not a writer (so you tell yourself). You don’t think in terms of flowery language, characterization, description, the deeply felt and meaningful. You think of yourself as a strategist. You’re good at finding ways to move the ball down the field toward a goal.

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Marketing Glitch for Abercrombie & Fitch?

Last week, Abercrombie & Fitch CEO Mike Jeffries reignited some long-standing angst toward his brand after publicly declaring that A&F caters exclusively to individuals who are youngthin and cool (a fact that should be obvious to anyone who steps foot in one of his over-fragranced stores). Actually, the 68-year-old retail chief was merely reinforcing the philosophies he put forth in a 2006 Salon article, which quotes him as saying “A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.”

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Look What Lost its Voice: Your Logo

Social media makes it awfully hard to hide behind a logo. It wasn’t that long ago when a company’s faceless icon served as its definitive stamp of approval. Just slap it on a communications piece – press release, fact sheet, official statement – and trust that it adds an air of authenticity to whatever message is being shared with media, customers and the world at large. If necessary, put forth the CEO or official corporate spokesperson to go “on-the-record” with official comments or clarifica

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