After 20 years working in public relations and advertising, Suzy Wagner launched Brand & Buzz, a boutique Washington, D.C.-based strategic communications consultancy, in 2013. When she and her team aren’t creating campaigns for local, national or global clients, Wagner enjoys “playing tennis badly” and writing children's books.
Read MoreAs a writer, Louis Bedigian has attended his fair share of conferences. But it wasn’t until he visited the 2019 Michigan Construction and Design Tradeshow that he actually gained a new perspective of the industry it was designed to support and promote.
Read MoreWhen the original creators of PSM.show (a podcast for professional services marketers) decided to move on, they passed the baton to Josh Miles, co-founder of branding agency MilesHerndon and David Lecours, principal of LecoursDesign.
Read MoreVisiting the “About” section of a company’s website can feel like a journey to a dense jungle. Far too often, a simple declarative statement of purpose is nowhere to be found.
Read MoreChristopher Parsons came to the architectural profession after he lost his job in the dot-com implosion of the early 2000s. He launched Knowledge Architecture in 2009 and the annual KA Connect conference a year later. Nearly 100 A/E/C firms currently use Synthesis, the company's social intranet software.
Read MoreConventional marketing wisdom would scoff at the notion of viewing competitors as anything more than a threat and a nuisance. But these are not conventional times. Twitter, Facebook and Snapchat aren’t conventional marketing channels. And customers are starting to behave like unconventional buyers.
Read MoreFor companies in mature, highly competitive industries, one of the greatest marketing challenges is how to differentiate themselves from other firms with similar credentials. Here are a few ideas to consider when writing case studies and project descriptions.
Read MoreStories are such a great way to create depth and sympathy for your brand. And even more importantly, they’re a super powerful way to build trust from a modern audience that can smell BS a mile away.
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