Posts tagged Content Marketing
Is Content KING or SERVANT?

I recently came across a provocative blog post challenging the notion that content is king (a conviction first put forth by Bill Gates in 1996 that has since become a widely quoted tenet of social networking). Content, argues author Douglas Idugboe, has lost its king status and is now servant to the audience it seeks to reach. With the evolution of the web and social media, he contends, content has become less important than audience in determining digital success.

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