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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Plot Points | Writing | Storytelling | PR - ‘Mom’s Idea’ Yields New Genetic Counseling Program at Washington University - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Leaders of the new Washington University Program in Genetic Counseling include Associate Director Tomi Toler, Assistant Director Erin Linnenbringer, Medical Director Marwan Shinawi and Program Director Rachael Bradshaw.</image:caption>
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      <image:title>Plot Points | Writing | Storytelling | PR - Writing During COVID-19: How the Pandemic has Boosted this Author’s Creativity</image:title>
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    <lastmod>2020-08-12</lastmod>
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      <image:title>Plot Points | Writing | Storytelling | PR - The Pandemic Hasn’t Stopped this Food Critic from Writing About St. Louis’ Food Scene</image:title>
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    <image:image>
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      <image:caption>Baehr dined with Food Writer Ruth Reichl, one of her role models, at Herbie’s in St. Louis.</image:caption>
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    <loc>https://www.elevateyourstory.com/stories/former-cardinals-pitcher-makes-off-the-field-impact-in-haiti-and-st-louis</loc>
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      <image:title>Plot Points | Writing | Storytelling | PR - Former Cardinals Pitcher Makes Off-the-Field Impact in Haiti and St. Louis</image:title>
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      <image:title>Plot Points | Writing | Storytelling | PR - Former Cardinals Pitcher Makes Off-the-Field Impact in Haiti and St. Louis</image:title>
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      <image:title>Plot Points | Writing | Storytelling | PR - Former Cardinals Pitcher Makes Off-the-Field Impact in Haiti and St. Louis</image:title>
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      <image:title>Plot Points | Writing | Storytelling | PR - Former Cardinals Pitcher Makes Off-the-Field Impact in Haiti and St. Louis</image:title>
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      <image:title>Plot Points | Writing | Storytelling | PR - Former Cardinals Pitcher Makes Off-the-Field Impact in Haiti and St. Louis</image:title>
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      <image:title>Plot Points | Writing | Storytelling | PR - Former Cardinals Pitcher Makes Off-the-Field Impact in Haiti and St. Louis</image:title>
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    <loc>https://www.elevateyourstory.com/stories/a-best-selling-authors-perspective-on-reading-writing-and-making-a-difference</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-22</lastmod>
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      <image:title>Plot Points | Writing | Storytelling | PR - A Best-Selling Author’s Perspective on Reading, Writing and Making a Difference</image:title>
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      <image:title>Plot Points | Writing | Storytelling | PR - A Best-Selling Author’s Perspective on Reading, Writing and Making a Difference</image:title>
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      <image:title>Plot Points | Writing | Storytelling | PR - A Best-Selling Author’s Perspective on Reading, Writing and Making a Difference</image:title>
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      <image:title>Plot Points | Writing | Storytelling | PR - A Best-Selling Author’s Perspective on Reading, Writing and Making a Difference</image:title>
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    <loc>https://www.elevateyourstory.com/stories/journalists-investigative-reporting-inspires-netflix-episode-on-wrongfully-convicted-man</loc>
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    <lastmod>2020-05-08</lastmod>
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      <image:title>Plot Points | Writing | Storytelling | PR - Journalist’s Investigative Reporting Inspires Netflix Episode on Wrongfully Convicted Man</image:title>
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    <image:image>
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      <image:caption>Hollman, together with Lounsberry and co-author Michaelle Bond, shared their perspectives on the case with students at The College of New Jersey, where Lounsberry is a journalism professor.</image:caption>
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    <loc>https://www.elevateyourstory.com/stories/pastor-and-wife-deliver-hope-to-the-community-during-covid-19-crisis</loc>
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    <lastmod>2020-04-17</lastmod>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1551569305786-UDKRNOWI1YXNA9RCW3Y0/Jennifer+Sproul.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Inspiring Women in Construction: Role Models for the Next Generation</image:title>
      <image:caption>“My advice for any woman considering going into construction is to just go for it. As a little girl, no one ever talked to me about the possibility of a career in construction, but now I couldn't imagine working in any other industry. The sense of accomplishment you feel when a project is complete that you had a hand in building is second to none.” – Jennifer Sproul, business development manager, Barton Malow</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1551569463495-TO7134ZRMKTOXJWLYWWB/Erin+Valentine.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Inspiring Women in Construction: Role Models for the Next Generation</image:title>
      <image:caption>“Construction offers so much opportunity for women. The industry is growing and needs more diverse talents to meet the needs of today’s complex construction projects. Technology, in particular, is becoming a key to successful construction delivery, providing new career opportunities beyond the traditional construction management or construction labor roles.” – Erin Valentine, director, McCarthy Building Companies</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1551569641051-4UH66AFFQO1DHDM2VUWP/Jody+Quinton.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Inspiring Women in Construction: Role Models for the Next Generation</image:title>
      <image:caption>“Construction is a great career option for anyone who likes working in a team, finding solutions to complex projects and making an impact every day. There are lots of opportunities to grow and learn new skills not only around the technical aspect of building buildings but also business, communication and leadership. I love that every day is different, and I get the chance to work on technically challenging and sustainable projects for customers who are changing the world we live in. It doesn’t get any more impactful than that.” – Jody Quinton, management committee member, DPR Construction</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1551569742446-KZUMQA2D4VJU7ETD7WG1/Melanie+Taylor.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Inspiring Women in Construction: Role Models for the Next Generation</image:title>
      <image:caption>“Construction is forever becoming more technical, more collaborative and more team-based. Anyone in construction must be a resilient problem solver, but those that are relentless planners, strong communicators and empathetic leaders are the rising stars. I think many women possess these skills—and combined with an industry that's craving diversity—the stars are aligned for women to make a meaningful impact to construction.” – Melanie Taylor, general manager, central operations, The Boldt Company</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1551703108059-N5L1LYV16SC65V1VK3VJ/Siobhan+Pearson.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Inspiring Women in Construction: Role Models for the Next Generation</image:title>
      <image:caption>“To me, construction is a great career for anyone who’s interested. It’s not just hard hats, tools and heavy equipment. It’s understanding time management, markets, economy growth, codes, communication, psychology, relationships, technology and—most important—understanding common sense.” – Siobhan Pearson, Estimator, Structure Tone</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1551570006484-5SC081LQL6Q6WSP0X8B1/Kristyn+Newbern.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Inspiring Women in Construction: Role Models for the Next Generation</image:title>
      <image:caption>“There has never been a better time for women to pursue a career in this exciting industry. After a history of glass ceilings and brick walls, we now have the opportunity to build the structure we want for generations to come. I am proud of the pursuits I lead, the teams I work with and the places we build.” – Kristyn Newbern, business development manager, S. M. Wilson &amp; Company</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1551570096411-JN3TUHZ2DOEGJ7GLF4JU/Iana+Tassada.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Inspiring Women in Construction: Role Models for the Next Generation</image:title>
      <image:caption>“Construction is a great career for women because it is an industry centered around relationships. It takes strong purposeful relationships with our trade partner, clients, design partners and team members to deliver successful projects. At the end of the project, all involved can physically see the results of their efforts—providing a building that becomes part of its community.“ – Iana Tassada, vice president, JE Dunn Construction</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1551570211428-HDS619ENL8MTAOHHIGR0/Ann+Althoff.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Inspiring Women in Construction: Role Models for the Next Generation</image:title>
      <image:caption>“I only wish I had understood what an amazing industry the construction profession offered years earlier in my career. Women are naturals for many of the critical roles in this field. Opportunities for leadership positions are numerous. Everything from a project engineer to a project executive call for the natural skillsets of women—organization, communication, ability to read people and situations, attention to detail and the ability to see the ultimate big picture. “Not only is the profession one that will enable you to be part of a team to create space that will be used for years to come, but you also will often have an opportunity to put your mark on the future of a city, making connections for how people will live, work and play.” – Ann Althoff, project executive, Clayco</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1551570634326-AFNWNP28OXGZ1YVDCVOA/WIC+Week+2019.png</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Inspiring Women in Construction: Role Models for the Next Generation</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.elevateyourstory.com/stories/how-a-tradeshow-changed-my-perception-of-working-in-construction</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-02-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1550452833374-C7WK7366UH9807GSXJ2W/Louis+Bedigian</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - How a Tradeshow Changed My Perception of Working in Construction</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1550453137263-008FLDDUHYF4R1XEYVCU/Backhoe+Simulator</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - How a Tradeshow Changed My Perception of Working in Construction</image:title>
      <image:caption>Backhoe simulator</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1550453236261-QRVBVR7NMW3Y8L4SE331/FabricAirLeaf.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - How a Tradeshow Changed My Perception of Working in Construction</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1550453247996-KL1M8L38AWMVB0398V84/FabricArBradBonnvilleTerritorySalesManager.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - How a Tradeshow Changed My Perception of Working in Construction</image:title>
      <image:caption>Brad Bonnville, territory sales manager at FabricAir</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1550453313607-ZS1JQGAXROVMZOUPEJ4M/Drone+Bros</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - How a Tradeshow Changed My Perception of Working in Construction</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1550453349232-PPWC2N9ZFAMN4GSAQLFD/CAM+booth</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - How a Tradeshow Changed My Perception of Working in Construction</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.elevateyourstory.com/stories/five-minute-journey-paves-the-way-to-a-global-aviation-career</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-02-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1549210627321-DY2W4DZ8XB0YSA2FQM5Q/Mike+Zoia</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Five-Minute Journey Paves the Way to a Global Aviation Career</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1549214183133-FAGL4FNQ4LX3IZRZU4G9/Hamad+International+Airport</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Five-Minute Journey Paves the Way to a Global Aviation Career</image:title>
      <image:caption>Hamad International Airport passenger terminal – Doha, Qatar. Photo by Airchive.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1549304438830-WMFBZ1WA0P3P5LTD2J61/Wichita+Terminal</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Five-Minute Journey Paves the Way to a Global Aviation Career</image:title>
      <image:caption>New terminal at Wichita Dwight D. Eisenhower National Airport. Photo by Gavin Peters.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1549304545313-WMBB8TWVMCG89M0Q6607/LAX</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Five-Minute Journey Paves the Way to a Global Aviation Career</image:title>
      <image:caption>Los Angeles International Airport</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1549214076359-PNRQIXHR9I4AH3395POB/Zoia+Mexico+City</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Five-Minute Journey Paves the Way to a Global Aviation Career</image:title>
      <image:caption>Mike Zoia onsite in Mexico City</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.elevateyourstory.com/stories/honoring-a-commitment-to-improving-healthcare-spaces</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-01-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1548018346543-YTG60H6KWUDLVK1AL5MI/Penny+Pan.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Honoring a Commitment to Improving Healthcare Spaces</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1548020565365-V8BI68YD369QF94PL1BA/SIU+CFM.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Honoring a Commitment to Improving Healthcare Spaces</image:title>
      <image:caption>An addition to the SIU Center for Family Medicine at Southern Illinois University School of Medicine in Springfield, Illinois, opened in September 2016. Photo courtesy of BSA LifeStructures.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1548020641128-QG8S1HWKFJ77GXXBFR8G/Wash+U+Habif.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Honoring a Commitment to Improving Healthcare Spaces</image:title>
      <image:caption>The renovated Habif Health &amp; Wellness Center at Washington University in St. Louis opened in December 2017. Photo courtesy of BSA LifeStructures.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1548020796929-BPFYQLNO9W364LBW6TTN/U.S.+citizenship.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Honoring a Commitment to Improving Healthcare Spaces</image:title>
      <image:caption>Yin Pan and her husband, Wei-Min Hung, became U.S. citizens in December 2017.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.elevateyourstory.com/stories/the-pride-of-working-in-aec</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-01-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1546900281052-013O90YSZ03J1ZNR1YV4/Kirsten+Sibilia.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - The Pride of  Working in A/E/C</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1546900531359-PNTY3V230LUIJJLRX5L0/Sam+Spata+%281%29.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - The Pride of  Working in A/E/C</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1546907580589-FKSIX3GKWINIWSHUMOO9/Michelle+Ohle+%282%29.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - The Pride of  Working in A/E/C</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1546900388596-IBY60EZE03RJXI6YH4O4/Barry+Sutherland.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - The Pride of  Working in A/E/C</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1546900933168-LPOZIQT7EXW1JRMFHO7S/JIll+Davis.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - The Pride of  Working in A/E/C</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1546900363682-6VFDO092BEGWHPV64Y9J/Maribel+Castillo.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - The Pride of  Working in A/E/C</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1546901183606-V1VWGJQN6Z3P5ORWH83E/Brad+Feinknopf+%282%29.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - The Pride of  Working in A/E/C</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1546901287310-MQXW3538FFZ5QXKPFRR2/Nancy+Egan+%281%29.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - The Pride of  Working in A/E/C</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1546904399267-CG8BJKXP3YPKV2IY2BTY/Kirsten+Sibilia</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - The Pride of  Working in A/E/C</image:title>
      <image:caption>“I am incredibly proud to be with a firm committed to designing highly impactful, sustainable and resilient social infrastructure projects. Most of our work is local — which to us is New York City; and we feel fortunate to be able to use design to improve and sustain neighborhoods and communities we know. As managing principal, my role is to keep us doing what we do, but do it better and better each year. I’m proud to play my part.” – Kirsten Sibilia, Assoc. AIA, LEED AP, managing principal at Dattner Architects</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1546904751760-CON27TXJDG9PJB19MG9X/Sam+Spata</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - The Pride of  Working in A/E/C</image:title>
      <image:caption>“I am so proud to be an architect, it rubbed off on my daughters. The older is a registered architect; she understands architecture. The younger is a school guidance counselor; she understands architects. Kidding aside…as an architect, I bring value to clients and communities; enabling environments that create wealth in all its forms: knowledge, health and financial success.” – Sam Spata, AIA, owner, principal of Method Lean</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1546904960288-ZGIJ1E4CFURBS0PEFASV/Michelle+Ohle</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - The Pride of  Working in A/E/C</image:title>
      <image:caption>“As a landscape architect, I am proud to work in a field where each project and every interaction offer an opportunity to make a positive difference for our world. Through the design of outdoor spaces, I strive to simply move the needle, in the knowledge that small actions can lead to big changes—and I love working with a close-knit team and collaborators who share this outlook.” – Michelle Ohle, PLA, ASLA, LEED AP, principal and landscape architect at DTLS Landscape Architecture</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1546905180533-HRITLVMCW7FV4AGQKGBG/Barry+Sutherland</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - The Pride of  Working in A/E/C</image:title>
      <image:caption>“I love working in the A/E/C industry because you can see the tangible, lasting impacts of the design and construction efforts that go into a new building or infrastructure project. It’s not like other industries where you’re creating numbers in a spreadsheet, legal documents or a new leadership strategy—all of which are vitally important. You’re part of leaving an indelible mark on the communities in which we work, live and play.” – Barry Sutherland, LEED AP BD+C, director at McCarthy Building Companies</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1546905287599-BB1RCN84N06SP0RI6DH3/Jill+Davis</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - The Pride of  Working in A/E/C</image:title>
      <image:caption>“I was fortunate enough to have a boss and mentor take a chance on this former retail marketer and for that I will always be grateful. I now work with architects, designers, project managers, interior designers, planners and more who all have one common goal: to make the world a better place through design. I’m proud to be in this industry because I get to learn from and help these incredibly gifted people work on projects that shape our communities.” – Jill Davis, LEED GA, director of marketing at Cline Design Associates</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1546905385764-HMYGENQZG92KCYY4770M/Maribel+Castillo</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - The Pride of  Working in A/E/C</image:title>
      <image:caption>"I am proud to have made a positive impact on people’s professional lives and on the growth and advancement of the companies I have worked for over the past 20+ years. These achievements inspire me to continue serving as a mentor, and to use my skills and expertise to help drive revenue for my firm. This is an industry that helps economies grow. What we do empowers communities around the world." – Maribel Castillo, vice president and director of corporate communications at T.Y. Lin International</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1546905561218-1VQI4SIHBT5Q3EN8CEGA/Brad+Feinknopf</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - The Pride of  Working in A/E/C</image:title>
      <image:caption>My father and grandfather were both architects and for 20 years of my life, I too thought I might be an architect. As an architectural photographer, it allows be to give back to an industry that has given my family and me so very much. I say that I live vicariously through my clients. When my images help my A/E/C clients win awards, get published and are awarded new work, I feel that my images have served them as I had hoped and I too feel good. To paraphrase the great architectural photographer Julius Shulman, ‘Architects live and die by the images taken of their work; as these images alone are what people see. For every one person who visits a project, there may be ten thousand who only view it as a photo.’ That is my obligation to the industry I serve.” – Brad Feinknopf, owner and principal photographer at feinknopf photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1546905691007-4PMPQ69E93NGDCOXRBCL/Nancy+Egan.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - The Pride of  Working in A/E/C</image:title>
      <image:caption>“In addition to taking great pride in the work of my client firms, who contribute so much to the communities they serve, I am proud of the evolving role of the A/E/C marketer. Over the last 40 years, my colleagues and I, in our firms and as part of SMPS, have been part of the transformation of professional services marketing. From the early days of bird dogs and marketing coordinators, our roles have become increasingly central to enterprise strategy, brand identity and today, client and employee engagement. It's a remarkable trajectory that continues as a new generation of marketers leads the way. – Nancy Egan, principal at New Voodou</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.elevateyourstory.com/stories/designing-engaging-experiences-for-athletes-and-sports-fans</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1544650109676-U5Q3BHS2DZF70Y7DV60C/Furlong_Kelly_ORI%5B2%5D+%283%29.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Designing Engaging Experiences for Athletes and Sports Fans</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1544647840693-OJ4Q3R28C17V3HN712S6/Kelly+Furlong</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Designing Engaging Experiences for Athletes and Sports Fans</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1544651568443-KTTFCDP630HSIS5RZHSW/University+of+Oklahoma</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Designing Engaging Experiences for Athletes and Sports Fans</image:title>
      <image:caption>Photo by Raul Garcia; courtesy of Populous</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1544651647292-M0GS0XL8E8EFZXTRGEE5/University+of+Oklahoma+Barry+Switzer+Center</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Designing Engaging Experiences for Athletes and Sports Fans</image:title>
      <image:caption>Photo by Raul Garcia; courtesy of Populous</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1544651753925-YUCC0TLSVYYTGTVMK1YL/University+of+Oklahoma+Barry+Switzer+Center</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Designing Engaging Experiences for Athletes and Sports Fans</image:title>
      <image:caption>Photo by Raul Garcia; courtesy of Populous</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1544647478146-NHLFOSQ46TBN8DDKAAZF/Chicago+Cubs</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Designing Engaging Experiences for Athletes and Sports Fans</image:title>
      <image:caption>Photo by Populous</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1544647596196-DROCN98R8JFITISSECAG/Chicago+Cubs</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Designing Engaging Experiences for Athletes and Sports Fans</image:title>
      <image:caption>Photo by Populous</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1544647706703-HLQTA14XQ0SSC2JU3FW5/Chicago+Cubs</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Designing Engaging Experiences for Athletes and Sports Fans</image:title>
      <image:caption>Photo by Populous</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.elevateyourstory.com/stories/what-are-the-greatest-challenges-facing-aec-firms</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-11-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1542144053870-F0IHZW3H9LZMIZIT0KRP/josh+miles+.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - What are the Greatest Challenges Facing A/E/C Firms?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1542195907677-A9H9TOO3ZXVQVGP9XI93/Leigh+%281%29.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - What are the Greatest Challenges Facing A/E/C Firms?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1542145733936-GQOT2LEMWPCS3RXE3H3L/David_Lecours_1400_grey+%282%29.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - What are the Greatest Challenges Facing A/E/C Firms?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1542196142111-XEHUIMA212ZUR66I4V4I/Nadene+Taylor+%282%29.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - What are the Greatest Challenges Facing A/E/C Firms?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1542144125176-2WPXCEZGNWZJ6Q5NOKMA/Marjanne+Pearson.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - What are the Greatest Challenges Facing A/E/C Firms?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1542144109323-RZ7DF7TX6BVDY4KK5OGX/Brien+McDaniel.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - What are the Greatest Challenges Facing A/E/C Firms?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1542146026665-VTILIYFTNLBT5AROHOV0/Maribel+Castillo.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - What are the Greatest Challenges Facing A/E/C Firms?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1542144148393-G0JB0YCGVMKY5N7PWR1E/Scott+Butcher.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - What are the Greatest Challenges Facing A/E/C Firms?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1542148523741-3Q0W2S7LLFJ2ZQ2NCEIN/josh+miles+.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - What are the Greatest Challenges Facing A/E/C Firms?</image:title>
      <image:caption>“Marketing and HR are now sharing a problem called the ‘war for talent.’ There’s a big gap of technical professionals with five to 15 years of experience. Many firms are also struggling to pass the leadership torch to a new generation, with no real transition plan in place. This is an area in which senior leaders, HR and marketing need to work together to attract and retain the best talent.” – Josh Miles, chief marketing officer at the Society for Marketing Professional Services (SMPS)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1542148822741-2NBLRBFGRFJFD54OQKTW/Diana+Eidenshink.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - What are the Greatest Challenges Facing A/E/C Firms?</image:title>
      <image:caption>“Finding and retaining a talented workforce that reflects our society is a major challenge for firms. The retirement of baby boomers in our industry requires a major infusion of new blood.” – Diana Eidenshink, president of the ACE Mentor Program of America</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1542195960285-PU2VBSS00DMB9XBCAXHU/Leigh+Stringer.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - What are the Greatest Challenges Facing A/E/C Firms?</image:title>
      <image:caption>“As smart and creative as our industry is, we haven’t been able to invent a work model that maximizes human potential and value. We’ve been exhausted, stressed, overworked and underpaid for a long, long time. How can we be trusted to design healthy environments when we don’t really know what being healthy really means? It’s time to take a look behind the curtain and make some adjustments to how, when and where we work.” – Leigh Stringer, principal and workplace strategist at EYP Architecture and Engineering</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1542149060463-0OM8LAC1MRPHEKM7C7F3/Nadene+Taylor.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - What are the Greatest Challenges Facing A/E/C Firms?</image:title>
      <image:caption>“Project schedules are very time sensitive, which means that workers are chosen based on tasks they’ve completed time and time again. This can lead to people feeling pigeonholed, with a limited knowledge of things outside that realm of design and in the profession as a whole. This then leads to a cyclical issue where employees are leaving the firm to find more versatility elsewhere and the firm must fill the vacancy with another person with similar experience. I think firms should aim for a stronger balance between employee versatility and efficiency.” – Nadene Taylor, associate at Beyer Blinder Belle</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1542149158663-R20EOJ8VQKZ6LU9FLKQT/David_Lecours_1400_grey+%282%29.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - What are the Greatest Challenges Facing A/E/C Firms?</image:title>
      <image:caption>“A/E/C firms’ biggest challenge is avoiding commoditization. Firms must position themselves as meaningfully different from their competition. Sorry, but your people, level of service and deep relationships are not meaningfully different.” – David Lecours, creative director and principal at LecoursDesign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1542149262311-9QXQ9KOBO96ZPXUY9KQS/Brien+McDaniel.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - What are the Greatest Challenges Facing A/E/C Firms?</image:title>
      <image:caption>“With all of the online noise from e-blasts and social media, it’s become quite challenging to set your firm apart from the rest. Now, more than ever, establishing a clear identity and brand is essential when pursuing new projects, cultivating new relationships and planning for your firm’s future.” – Brien McDaniel, director of communications at FXCollaborative</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1542149352689-LV8RPHWHPSPGW50C3RU9/Marjanne+Pearson.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - What are the Greatest Challenges Facing A/E/C Firms?</image:title>
      <image:caption>“As Seth Godin says, ‘Running a business with the wrong strategy in the wrong place at the wrong time is possible, but it’s an uphill battle.’ “A/E/C firms tend to focus on near-term objectives — practice and projects — getting the work and executing it to achieve a successful outcome. The new digital environment has given us the flexibility to reframe our business enterprises, as well as the work that we do and where. Today, successful enterprises are relying on an integrated coalition of leaders from all functional areas of the firm, responsible for addressing top-level issues from a holistic point-of-view, and building an investment strategy for the future.” – Marjanne Pearson, chief of Talentstar, Inc.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1542149592881-U16T4AX1Z6EOPFV7ZVQJ/Scott+Butcher.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - What are the Greatest Challenges Facing A/E/C Firms?</image:title>
      <image:caption>“Although many A/E/C firms are extremely busy right now, they are focused on the present, not the future. They’re not looking 2-3 years out and addressing things like sales pipeline, ownership transition, leadership training and strategic directives. Firms are living the ‘urgent’ — getting projects out the door today — and ignoring the ‘important,’ the future success of their company.” – Scott D. Butcher, FSMPS, CPSM, vice president and CMO at JDB Engineering, Inc.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1542149761836-HRI5L1P2RXGO2T6T84DN/Maribel+Castillo+%281%29.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - What are the Greatest Challenges Facing A/E/C Firms?</image:title>
      <image:caption>“A/E/C firms need to be prepared for the future when the need for innovation increases every day. According to the American Society of Civil Engineers, it’s estimated that $4.59 trillion must be invested over the next 10 years to bring transportation infrastructure and water, energy and sewage systems to safe working order in the U.S. alone. Another factor is the rapidly changing technology that is transforming the way we work.” – Maribel Castillo, vice president and director of corporate communications at T.Y. Lin International</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.elevateyourstory.com/stories/a-journalistic-career-propelled-by-transportation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-10-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1540941162349-X82OX7QB5QULZWTUM5TK/Aileen+Cho</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - A Journalistic Career Propelled by Transportation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1540942420547-GOU3R4KE4N3ZZML4MUYF/climbing+a+suspension+bridge.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - A Journalistic Career Propelled by Transportation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1540942504083-UR9BX1YAVBDRPWOB6GKH/Denver+airport+rail+station.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - A Journalistic Career Propelled by Transportation</image:title>
      <image:caption>Cho with engineers at the Denver International Airport rail station</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1540942594714-JN8NN8JZRQD95T8KPQ1Z/Gerald+Desmond+Bridge+replacement.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - A Journalistic Career Propelled by Transportation</image:title>
      <image:caption>Cho visiting the Gerald Desmond Bridge replacement project in Long Beach, Calif.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.elevateyourstory.com/stories/why-your-ideal-office-may-not-have-four-walls-and-a-ceiling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-10-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1539438103956-XANW2LYLUZ8O2LU92H8B/Leigh+Stringer</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Why Your Ideal Office May Not Have Four Walls and a Ceiling</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1539439791103-DIKZKR9H6M5SPI4NV6H3/Leigh+desk.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Why Your Ideal Office May Not Have Four Walls and a Ceiling</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1539439934673-JWATTN1SZM4XRI4XE31D/Leigh+team.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Why Your Ideal Office May Not Have Four Walls and a Ceiling</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.elevateyourstory.com/stories/pocketing-the-future-this-innovator-is-making-vr-and-ar-more-accessible</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-10-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1536848961719-QKSYOQFD66E1XHVSVQ6Z/Adam+Chernick</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Pocketing the Future: This Innovator is Making VR and AR More Accessible</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1536751921652-47JXSXNM7O578X9MK7CR/VR_App2.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Pocketing the Future: This Innovator is Making VR and AR More Accessible</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1536751989421-R6UQ6ZHCE227DKWG1ZNE/future+technology</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Pocketing the Future: This Innovator is Making VR and AR More Accessible</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1536752063241-U2QAT929TC41LS29TS2T/crabby.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Pocketing the Future: This Innovator is Making VR and AR More Accessible</image:title>
      <image:caption>Chernick and his brother catch Dungeness crabs off the coast of Seattle, where they grew up.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.elevateyourstory.com/stories/sound-advice-for-a-successful-career-be-yourself</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1534809428526-TGHIC7GYOFE1PUOJ7CVN/Nadene+Taylor.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Sound Advice for a Successful Career: Be Yourself</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1534810500092-5VMKZJ9RE07FHUJBWUXO/Nadene+Taylor.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Sound Advice for a Successful Career: Be Yourself</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1534898325343-JD09ZUDZAIA435O2ROH8/ACE+team+42.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Sound Advice for a Successful Career: Be Yourself</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1534810738084-77LM3Z5IEVMA4UME9OB7/Nadene+4.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Sound Advice for a Successful Career: Be Yourself</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.elevateyourstory.com/stories/tales-of-a-fourth-generation-construction-manager</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1533386740746-2J0DO6SU06LEJOS3TPKE/Tim+Spiegelglass.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Tales of a Fourth-Generation Construction Manager</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1533387095629-A5HYTF1RS88GXIJJB7MP/Barry+Spiegelglass.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Tales of a Fourth-Generation Construction Manager</image:title>
      <image:caption>Barry Spiegelglass, President, Spiegelglass Construction Company</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1533387438957-QBGP6JBS5U6HJOH48NX5/Tim+Spiegelglass.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Tales of a Fourth-Generation Construction Manager</image:title>
      <image:caption>Tim Spiegelglass, Vice President, Spiegelglass Construction Company</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1533388777026-YSGGZYDGCCNJMSOM4PAM/Brio.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Tales of a Fourth-Generation Construction Manager</image:title>
      <image:caption>Brio Tuscan Grille - St. Louis</image:caption>
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    <image:image>
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      <image:title>Plot Points | Writing | Storytelling | PR - Tales of a Fourth-Generation Construction Manager</image:title>
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    <image:image>
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      <image:title>Plot Points | Writing | Storytelling | PR - Tales of a Fourth-Generation Construction Manager</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1533388362538-VTHU8NW8328X3IJBZ7SQ/barry+headshot.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Tales of a Fourth-Generation Construction Manager</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1533388494362-82ITIAKFEC7SLAGTK74Y/Tim+headshot+%281%29.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Tales of a Fourth-Generation Construction Manager</image:title>
    </image:image>
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  <url>
    <loc>https://www.elevateyourstory.com/stories/an-architect-who-reimagines-classic-buildings-and-classic-songs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1531057654005-TME3O44K8VHH9HD0KVZ3/Haril+Pandya.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - An Architect Who Reimagines Classic Buildings and Classic Songs</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1531059307926-B29CZXNSR6SQPVULC4RU/Haril+Pandya.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - An Architect Who Reimagines Classic Buildings and Classic Songs</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1531086844700-3EJS6EET4D1AP0YRB8O5/Schrafft%27s+City+Center.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - An Architect Who Reimagines Classic Buildings and Classic Songs</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1531086951999-BZP32E7VG5UAHDKLZG9I/Schrafft%27s+City+Center.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - An Architect Who Reimagines Classic Buildings and Classic Songs</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1531059737198-KIJV1OEWI748HRUV01LT/Red+Square.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - An Architect Who Reimagines Classic Buildings and Classic Songs</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.elevateyourstory.com/stories/attracting-the-next-generation-of-aec-superstars</loc>
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    <priority>0.5</priority>
    <lastmod>2018-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1529761197760-38BXNNIK236LAKXKZZSV/image-asset.jpeg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Attracting the Next Generation of A/E/C Superstars</image:title>
      <image:caption>ACE Los Angeles mentor and students</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1529761542645-M8UCS12IX9LB4CABDZQF/ACE+Austin+Mentor+Robert+Clarke.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Attracting the Next Generation of A/E/C Superstars</image:title>
      <image:caption>ACE Austin mentor and students</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1529761589265-TZJ25XEU096JHZZMYOYI/Eastern+PA+mentor.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Attracting the Next Generation of A/E/C Superstars</image:title>
      <image:caption>Mentor and students from ACE of Eastern Pennsylvania</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1529761624893-IFP2FEL5BRCZSMLPID49/Trades+Day+Los+Angeles+2014.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Attracting the Next Generation of A/E/C Superstars</image:title>
      <image:caption>Los Angeles chapter's 2014 Trades Day</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.elevateyourstory.com/stories/how-to-overcome-the-construction-labor-shortage-hire-more-women</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1528585980419-WOXHHX3SY9IHT99K6R94/Scott-7.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - How to Overcome the Construction Labor Shortage: Hire More Women</image:title>
      <image:caption>Allison Scott, head of integrated marketing for Autodesk’s Construction Business Line</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1528588736324-Y1OC5Y2CTPVWQWWHWP8M/Allison+Scott_Jobsite.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - How to Overcome the Construction Labor Shortage: Hire More Women</image:title>
      <image:caption>Scott visiting a construction job site.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1528588886265-ICSOG4OXCGVTTMHNF7WJ/Visionaries+Forum_2017.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - How to Overcome the Construction Labor Shortage: Hire More Women</image:title>
      <image:caption>Scott presented at the Construction Institute's 2017 Visionaries Forum as the organization's Visionary Strategist of the Year.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1528589361470-W7BKIVXRR010IX57F9LY/Allison+Scott-Women+in+Construction+Event+at+AU2017.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - How to Overcome the Construction Labor Shortage: Hire More Women</image:title>
      <image:caption>Scott joined several colleagues at the Women in Construction networking event at Autodesk University in 2017.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.elevateyourstory.com/stories/an-ambassador-and-champion-of-design-talent</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1520512465989-NQZ7N1CD3BR21KD6MZXD/Meg+Brown.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - An Ambassador and Champion of Design Talent</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1520512832305-291ZLL43XEYJCXX7UQ4D/Full+Shot+Meg.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - An Ambassador and Champion of Design Talent</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1520512876190-X3IMFXBH5OBSLO7CG4O7/HR+Team.JPG</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - An Ambassador and Champion of Design Talent</image:title>
      <image:caption>Brown and the Perkins+Will HR team</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.elevateyourstory.com/stories/embracing-the-organized-chaos-of-modern-public-relations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1518646072771-68VSGHXBKBDLOXJEXKE2/Brien+McDaniel.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Embracing the ‘Organized Chaos’ of Modern PR</image:title>
      <image:caption>Brien McDaniel is Director of Communications at FXCollaborative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1518647645484-YCGNB1WVUYA2TVL5DIIZ/office.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Embracing the ‘Organized Chaos’ of Modern PR</image:title>
      <image:caption>McDaniel at his desk, the epicenter of FXCollaborative communications</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1518647706993-9GRKDLXCM8AR3BQ2Q31L/Beaux+Arts+Ball.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Embracing the ‘Organized Chaos’ of Modern PR</image:title>
      <image:caption>McDaniel at the Beaux Arts Ball, The Architectural League of New York, with FXCollaborative Director of Marketing Katherine James</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.elevateyourstory.com/stories/podcasting-duo-why-two-aec-branding-pros-joined-forces</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1516663752332-1F8478S88PCKHHT7WGNH/David+Lecours+and+Josh+Miles</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - A/E/C Podcasting Duo: Why Two Branding Pros Joined Forces</image:title>
      <image:caption>PSM Podcast Co-Hosts David Lecours (left) and Josh Miles.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1516665581409-P9PEA2G7JDQCETDXGNGS/Josh+Miles+and+David+Lecours+SMPS+San+Diego</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - A/E/C Podcasting Duo: Why Two Branding Pros Joined Forces</image:title>
      <image:caption>Miles and Lecours co-presented "The New Wave of A/E/C Websites and Digital Marketing" at an SMPS San Diego workshop in 2014. Photo by Mike Torrey.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.elevateyourstory.com/stories/is-it-time-to-prune-your-about-section</loc>
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    <priority>0.5</priority>
    <lastmod>2018-01-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1515457968935-V11C9DIEG21IPUX6MC89/Jungle+Ian+Robb.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Is it Time to Prune Your ‘About’ Section?</image:title>
      <image:caption>Photo by Ian Robb</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.elevateyourstory.com/stories/an-entrepreneur-who-helps-aec-firms-share-knowledge</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1513120918636-3KQQ88BYQ6L2XUG7MO4C/Christopher+Parsons%2C+Knowledge+Architecture</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - An Entrepreneur Who Helps A/E/C Firms Share Knowledge</image:title>
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    <image:image>
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      <image:title>Plot Points | Writing | Storytelling | PR - An Entrepreneur Who Helps A/E/C Firms Share Knowledge</image:title>
      <image:caption>At KA Connect 2017, Parsons interviewed Julie Weston (HGA), Erika Eklund (HGA) and Dorothy Leonard (Leonard-Barton Group).</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1513122580223-H31NAZOFCM9VY3IE72J6/Periodic+Table+of+Common+Knowledge+Management+Elements+in+AEC+Firms+.png</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - An Entrepreneur Who Helps A/E/C Firms Share Knowledge</image:title>
      <image:caption>Parsons developed a periodic table of common knowledge management program elements at A/E/C firms. Introduced at KA Connect in 2016, the graphic aims to simplify the topic and establish a common vocabulary for the industry.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.elevateyourstory.com/stories/career-shift-from-sports-journalist-to-construction-storyteller</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-09-12</lastmod>
    <image:image>
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      <image:title>Plot Points | Writing | Storytelling | PR - Career Shift: From Sports Journalist to Construction Storyteller</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1508086558674-ULBDVE1OCKPYRYVSMWZQ/Norm+Sanders+jobsite.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Career Shift: From Sports Journalist to Construction Storyteller</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.elevateyourstory.com/stories/timeless-pr-wisdom-from-ben-franklin</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-09-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1506374639043-1FS7CZ3DPF6UA0O9L36W/Ben+Franklin.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Timeless PR Wisdom from Ben Franklin</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.elevateyourstory.com/stories/why-you-should-rethink-your-approach-to-competitors-on-social-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-09-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1504546329723-TQ68408X41DSAMBF1JG4/Rising+Tide.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Why You Should Rethink Your Approach to Competitors on Social Media</image:title>
      <image:caption>Photo by Marcin Konsek / Wikimedia Commons</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.elevateyourstory.com/stories/reflections-on-three-decades-of-architectural-recruiting</loc>
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    <priority>0.5</priority>
    <lastmod>2025-06-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1502715386857-RWDMR2XUALRQBB6DY3D8/Marjanne+Pearson</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Reflections on Three Decades of Architectural Recruiting</image:title>
      <image:caption>Photo by Richard Morgenstein</image:caption>
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  </url>
  <url>
    <loc>https://www.elevateyourstory.com/stories/writing-case-studies-and-project-descriptions-that-stand-out</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-08-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1502204857407-JXO4F0KN839R2LJRNUPE/Stand+out</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Writing Case Studies and Project Descriptions that Stand Out</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.elevateyourstory.com/stories/detroit-native-returns-home-to-accelerate-the-citys-revival</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1501529228924-A54N91IA6J1MJ5GYGYSU/Kimberly+Dowdell</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Detroit Native Returns Home to Accelerate the City’s Revival</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1501529470146-H51VRVIEV6BDTK7SWWHQ/Century+Partners</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Detroit Native Returns Home to Accelerate the City’s Revival</image:title>
      <image:caption>David Alade, Kimberly Dowdell and Andrew Colom of Century Partners.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1501529928865-3CY78EG6Y62H9HQ6N6EN/image-asset.jpeg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Detroit Native Returns Home to Accelerate the City’s Revival</image:title>
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  </url>
  <url>
    <loc>https://www.elevateyourstory.com/stories/fate-led-this-aspiring-architect-toward-a-career-in-photography</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1499620278187-11C7I6H169XHVT2MW2V1/Brad+Feinknopf.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Fate Led This Aspiring Architect Toward a Career in Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1499623789793-QAYBCAPKZP66RUBUV8QM/image-asset.jpeg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Fate Led This Aspiring Architect Toward a Career in Photography</image:title>
      <image:caption>Smithsonian's National Museum of African American History and Culture - Washington, D.C.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/584f06a0414fb5464299942a/1499624232566-WCHV4FB6OQGHV8OWABCK/Broad+2_mini.jpg</image:loc>
      <image:title>Plot Points | Writing | Storytelling | PR - Fate Led This Aspiring Architect Toward a Career in Photography - Eli and Edythe Broad Art Museum</image:title>
      <image:caption />
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      <image:title>Plot Points | Writing | Storytelling | PR - Fate Led This Aspiring Architect Toward a Career in Photography - National Museum of African American History and Culture</image:title>
      <image:caption />
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      <image:title>Plot Points | Writing | Storytelling | PR - Fate Led This Aspiring Architect Toward a Career in Photography - Kent State Univ. College of Architecture &amp; Environmental Design</image:title>
      <image:caption />
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      <image:title>Plot Points | Writing | Storytelling | PR - Fate Led This Aspiring Architect Toward a Career in Photography - Private Residence - Shokan, New York</image:title>
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      <image:title>Plot Points | Writing | Storytelling | PR - Fate Led This Aspiring Architect Toward a Career in Photography - Private Residence - Shokan, New York</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.elevateyourstory.com/stories/3-essential-tips-for-launching-a-successful-communications-career</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-09-12</lastmod>
    <image:image>
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      <image:title>Plot Points | Writing | Storytelling | PR - 3 Essential Tips for Launching a Successful Communications Career</image:title>
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  </url>
  <url>
    <loc>https://www.elevateyourstory.com/stories/discovering-the-3d-world-of-experiential-graphic-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-09-12</lastmod>
    <image:image>
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      <image:title>Plot Points | Writing | Storytelling | PR - Discovering the 3D World of Experiential Graphic Design</image:title>
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    <image:image>
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      <image:title>Plot Points | Writing | Storytelling | PR - Discovering the 3D World of Experiential Graphic Design</image:title>
      <image:caption>Scotiabank Digital Factory - Toronto Photo by doublespace; courtesy of IA Interior Architects</image:caption>
    </image:image>
    <image:image>
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      <image:title>Plot Points | Writing | Storytelling | PR - Discovering the 3D World of Experiential Graphic Design</image:title>
      <image:caption>Scotiabank Digital Factory - Toronto Photo by doublespace; courtesy of IA Interior Architects</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.elevateyourstory.com/stories/practical-advice-for-my-fellow-pr-comrades</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-06-06</lastmod>
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      <image:title>Plot Points | Writing | Storytelling | PR - Some Practical Advice for My Fellow PR Comrades</image:title>
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    <loc>https://www.elevateyourstory.com/stories/5-marketing-dos-and-donts</loc>
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    <priority>0.5</priority>
    <lastmod>2018-09-12</lastmod>
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